Email Alisha here.
Great timing on this article as I just returned from a panel on new media and tourism for travel industry pros. The biggest tips from this morning’s Social Media Week panel were transparency and collaboration. I think PR agencies, especially when it comes to social media, lose focus of their core task which is to talk to people. When you represent a client/brand/company, it’s important to establish and promote true connections, not just sell them what you think they want to hear. Be honest, encourage interaction, and learn from your audience’s response. So in the world of consumer-driven media, you have to let go of a bit of control and embrace that to improve and grow your client/brand/company’s vision.
Above is my full response to PR Week’s topic: PR agencies must adapt online or die.
Though I work primarily in social media, I truly believe the core of my work stems from my background and passion for public relations. Somehow, over the years, through the rise of digital media, I think PR pros have forgotten their purpose.
I’ll be sharing PR tips for Freelancers and Entrepreneurs with Virtual Work Team. Ask questions!
UPDATE: part II coming this September